EVERGREEN ENERGY KOLON SPORT 50
To celebrate the 50th anniversary of Kolon Sport, the campaign “EVERGREEN ENERGY – Beyond Our Pine Trees, Into a New World” explores the boundless energy of nature through various forms, including installation artworks and a diverse archive chronicling Kolon Sport’s 50-year journey.
WORKS encapsulated Kolon Sport’s journey of experiencing and exploring nature, and established a logo system as the exhibition identity that declaratively presents the brand’s future direction.
The hiking magazine [Hike-Tech], produced for the 50th anniversary event of Kolon Sports, was designed to be conveniently read during hiking. It was made in a small size, with water-resistant paper, and includes a string that can be hung around the neck.
2023
Studio project
To celebrate the 50th anniversary of Kolon Sport, the campaign “EVERGREEN ENERGY – Beyond Our Pine Trees, Into a New World” explores the boundless energy of nature through various forms, including installation artworks and a diverse archive chronicling Kolon Sport’s 50-year journey.
WORKS encapsulated Kolon Sport’s journey of experiencing and exploring nature, and established a logo system as the exhibition identity that declaratively presents the brand’s future direction.
The hiking magazine [Hike-Tech], produced for the 50th anniversary event of Kolon Sports, was designed to be conveniently read during hiking. It was made in a small size, with water-resistant paper, and includes a string that can be hung around the neck.
Credits
Client: KOLON SPORT
Designed at WORKS
Art Direction: Yeongjeong Lee, Harim Lee
Design with Dabin Kim, Jinseok Lim, Sujin Chae
Participation: Editorial, Identity graphic
Client: KOLON SPORT
Designed at WORKS
Art Direction: Yeongjeong Lee, Harim Lee
Design with Dabin Kim, Jinseok Lim, Sujin Chae
Studio project